Sondergaard Copenhagen SS18

It’s that time of year … Those months where you’re juggling several seasons at a time, swapping letters from SS to AW, trying to keep your tongue straight — can you even say that in English?! Otherwise, some of you must be quite confused right now …

AW17 is coming to an end, Christmas sale is just around the corner, the new Spring Summer styles are somewhere at sea soon too arrive in stores, marking the beginning of a new season — but actually, what takes the most of my time these days, is the selling of the AW18 collection B2B. We’re planning the upcoming photoshoot, lay outing the marketing campaign, preparing for Fashion Week and travelling the world to join sales meetings with all our biggest customers — and along all this, we actually have a sub-brand called Sondergaard Copenhagen, that also requires our attention.

Exactly two weeks back we shot the images you see below — and today we have both catalogue and brand movie ready for show.

Shot at Copenhagen’s first luxury hotel — Hotel Astoria — built in 1935 by the state railway company, the Astoria is a striking and charming example of Functionalist architecture. Now the hotel has been modernised and is a cool and funky place to stay, right in the heart of the city and quite close if you arrive by train … stil it has retained the bold architecture and style of a time when modernity was exciting and the world was looking forward to a better future.

I hope you like what you see and that you feel inspired! The brand is primarily sold in Canada and US — but who knows? Maybe some day we’ll launch it in Europe …

Sondergaard Copenhagen SS18 catalogue



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